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Prebiotic sodas becoming more popular, but health claims stir debate

by
May 23, 2025
in Health Care
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Prebiotic sodas becoming more popular, but health claims stir debate

Prebiotic sodas are growing in popularity, often promoted as gut-friendly and anti-inflammatory alternatives to traditional sodas.

Unlike regular or diet sodas, prebiotic drinks typically contain less sugar and are made with ingredients like inulin, a fiber-rich sweetener derived from chicory root or other plants.

While some wellness experts praise prebiotic sodas for supporting digestive health, others warn that the science behind these claims is still emerging.

Inulin, though deemed safe by the Food and Drug Administration, can cause digestive issues for people with irritable bowel syndrome, for example, according to research published in the National Library of Medicine.

Prebiotic soda sales reach $777M

Despite mixed opinions, prebiotic soda sales are booming.

Sales jumped from $33 million to $777 million over the past three years, according to NielsenIQ.

“You’re looking at 50-plus grams of sugar in a can of soda, versus five grams of sugar in a Poppi or an Olipop,” nutritionist Courtney Swan said. “So, I think long term, the trend of having lower sugar sodas will probably stay.”

Pepsi recently acquired Poppi for more than $1 billion.

Cannabis drinks used as substitute for alcohol

Cannabis-infused beverages containing cannabidiol (CBD) or tetrahydrocannabinol (THC) are also gaining popularity as alcohol alternatives.

Experts advise consumers to check labels and consult their doctors before trying these drinks, especially as regulations and ingredients vary widely.

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